"In 2016, I made a 2am trip to the store for my young daughter, only to find that the oral electrolyte solution I had purchased was full of artificial sweeteners, flavors and colors – ingredients like sucralose, acesulfame potassium, Yellow #6, Blue #1, Red #40 – that I wouldn't drink myself, much less give to her," said Jeremy Adams, Founder & CEO of Kinderfarms - and HBS Class of 2007.