Jobs To Be Done
Jobs To Be Done, JTBD, Innovation, Disruptive Innovation, Management, Clayton Christensen
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In this episode, Matt provides a master class on harnessing the power of the Jobs To Be Done framework to build and grow a young company. Over the course of his career, Matt has worked with over 100 startups, helping them to draw on insights from Jobs interviews to find product market fit and scale. He discusses the root causes of why most venture-backed startups fail, examples of startups that used their Jobs lessons to disrupt crowded markets and grow immensely, and more!
"Without a doubt, learning about and putting into practice JTBD research is an incredibly useful way to uncover powerful and often hidden customer insights – knowledge that can contribute to the strong foundation of a successful enterprise." - John Gauch
New on The Disruptive Voice is a conversation with Bob Moesta, co-architect of the Jobs To Be Done framework with Clayton Christensen! In this episode, he discusses his newly-published book, Demand-Side Sales 101, the five skills of an innovator, his reflections on using Jobs theory and the five skills as useful tools for navigating the pandemic, and more. Remember, the struggling moment is the seed for all innovation!
This week on The Disruptive Voice, we sat down with Michael Horn and Bob Moesta to discuss their new book, Choosing College. The Jobs To Be Done-based research highlighted in the book helps to answer important questions around why people hire education and how to make better learning decisions!
"Understanding individuals’ Jobs allows an organization to not only build a successful offering that incorporates the experiences a user needs to make progress in their life but also to put in place the proper organizational structure to deliver on that Job with predictable, repeatable processes." - Michael Horn & Paul J. LeBlanc, in 'How SNHU Succeeded by Understanding What Students Really Want - and Changing Everything' #JTBD #HigherEd
In this new episode of The Disruptive Voice, Shaye Roseman is joined in the podcast studio by Bob Moesta and Basecamp's Ryan Singer. Together, they discuss how Jobs Theory can be employed as a tool for both consumer research and product development! #JTBD #SoftwareDevelopment #ProductDevelopment #Design #ShapingTheWork
The best independent projects that BSSE students take on after completing the course have (at least) one thing in common: They are important - relevant to our students’ interests, as well as to the wider world. In this new Disruptive Voice podcast episode, Ari Medoff (MBA/MPP 2011) and Maria Creixell (MBA 2019) share the findings from Maria’s research into why home health caregivers hire - and fire - their employers, and what employers can do about it!
This new Disruptive Voice podcast episode is a Jobs To Be Done masterclass with The ReWired Group's Bob Moesta and Andrew Glaser, Chief Strategy Officer at American Signature Furniture! We're delighted to bring you this conversation on effectively leveraging Jobs Theory in an organization, the role of honesty in JTBD interviews, and much more!
"Jobs To Be Done helps me understand specific patient needs at every step of the care journey in our hospital, which allows me to take a patient-focused, holistic approach to developing and providing integrative services." - Hendrik Verroken, Harvard Business School Executive Education, Disruptive Innovation
One great Jobs To Be Done tip is to always study the most unusual uses of your product. This may, in fact, help to explain why Wite-Out sales are going strong while other office supplies, in this age of digitization, are suffering from dwindling popularity. From covering lipstick marks on wedding dresses, to beautifying chipped enamel, to its popularity among blacksmiths, the Jobs that many hire Wite-Out for in 2019 often go well beyond correcting typewritten errors!
Will you be in Boston on Tuesday, April 2nd? If so, mark your calendar and join us at Harvard Business School's Aldrich Hall 208 to hear Bob Moesta (co-architect with Clayton Christensen of the Jobs To Be Done theory) present on the five skills of an innovator!
In this new Disruptive Voice podcast episode, Levi Belnap (HBS Class of 2013 & VP Business Development at Wyzant) discusses how implementing the Jobs To Be Done theory helped the company to identify a major market opportunity with tremendous scaling potential!
As part of our Jobs To Be Done toolbox creation process, we had a productive working session with the #JTBD master himself, Bob Moesta! A great tip from the day: You always want to study the most unusual uses of your product. Find one of your customers and ask, "When have you used our product and you probably shouldn't have?" This is a way to find Jobs your customers have that you didn't even know about!