Flapjacks

Previously known as 'The Irish Flapjack and Muffin Company', the business desired a shift towards a more wholesome portfolio of products. The solution lay in separating out the muffin business from the 'bake tray' goods and creating a refined name, identity and positioning to allow the brand to stretch from indulgence to wholesome products.
14 Pins6 Followers
Flapjacks

Flapjacks

Flapjacks

Flapjacks

Flapjacks

Flapjacks

Flapjacks

The whimsical illustration work of Irish designer Peter Donnelly runs the gamut from children’s books to craft beer labels.

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