Konstantinos Poulopoulos

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Konstantinos Poulopoulos
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The Primal Kitchen paleo snack packaging by Midday. Nice colour palette and chunky strokes.

London-based design studio Midday has created the branding and packaging for The Primal Kitchen, maker of the UK's first 'Paleo' energy bars. Founded by nutritionist Suzie Walker, the company produces health snacks based on the caveman diet.


We offer a wide spectrum of high quality nutrition bar packaging solutions, which are helpful for prolonging the shelf life of the products.

Chewy Bars-Packaging on Behance

Chewy Bars are my favorite granola bars, and while I love their taste, their orginal packaging seems a bit bland and industrial. I wanted to re-brand and package their bars. My goal was to convey a more organic feel to the packaging with warmer colors …