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STRATEGY & BUSINESS

120 Pins
 1y
Collection by
Lex
National Gallery of Canada — AREA 17

Art Strategy

1 Pin
the differences between business-to-business and consumer decisions are not cut-and-dried. True, B2B sellers need to optimize prices, meet specifications, comply with regulations, and follow ethical practices. Procurement teams rigorously evaluate vendors and run total cost-of-ownership models to ensure that rational, quantifiable criteria around price and performance shape their analyses.But today meeting those criteria is table stakes.

B2B

1 Pin
These are all of the ways that Facebook can target you X_X and they're probably not including all of them here
Rimmel's campaign with non-paid micro-influencers "drove a 44 percent higher sales lift among the two products and a 69 percent higher sales lift for all Rimmel eyeliners and mascaras, demonstrating a larger halo effect." It also resulted in more sentiment conversation to understand brand perception. I have mixed feelings about paying people in products for brand exposure, but think it's worth thinking outside the box of traditional influencers.
Did Facebook’s faulty data push news publishers to make terrible decisions on video? » Nieman Journalism Lab

ADVERTISING

59 Pins
US // Gen Z & Milllennial stats about stories, platform usage, etc. "1 in 4 Gen Z andMillennials actively seek videos of products and services they are considering buying."
The Singles Economy is growing, and brands need to tailor their approach and offerings to reflect changed attitudes and expressions of singleness. Interesting fact: "One in three single people, 35 per cent, do at least as much socialising online as they do in person."

GENERATIONS

15 Pins
Buy Me Once is a site started to discourage throw-away culture and planned obsolescence. They feature manufacturers that guarantee product quality and longevity, and even have a page for people to share their frustrations about things breaking.
why businesses should have rewards programs
Le Tote: unlimited clothing rentals. Found via https://thebillfold.com/le-tote-broke-my-clothing-crush-db593c9a2773#.abcshs26u

RETAIL

23 Pins
National Gallery of Canada — AREA 17 Everything Is Connected, We Are All Connected, Canadian Identity, Rashid Johnson, Canadian Art, World View, Call To Action, Strategic Planning, Business Strategy
Everything Is Connected
We Are All Connected
Canadian Identity
Rashid Johnson
Canadian Art
World View
Call To Action
Strategic Planning
Business Strategy
National Gallery of Canada — AREA 17
the differences between business-to-business and consumer decisions are not cut-and-dried. True, B2B sellers need to optimize prices, meet specifications, comply with regulations, and follow ethical practices. Procurement teams rigorously evaluate vendors and run total cost-of-ownership models to ensure that rational, quantifiable criteria around price and performance shape their analyses.But today meeting those criteria is table stakes. B2c Marketing, Marketing Plan, Business Marketing, Content Marketing, Marketing Dashboard, Infographic Marketing, Business Logo, Business Customer
B2c Marketing
Marketing Plan
Business Marketing
Content Marketing
Marketing Dashboard
Infographic Marketing
Business Logo
Business Customer
the differences between business-to-business and consumer decisions are not cut-and-dried. True, B2B sellers need to optimize prices, meet specifications, comply with regulations, and follow ethical practices. Procurement teams rigorously evaluate vendors and run total cost-of-ownership models to ensure that rational, quantifiable criteria around price and performance shape their analyses.But today meeting those criteria is table stakes.
These are all of the ways that Facebook can target you X_X and they're probably not including all of them here Facebook Ads Targeting, Facebook Ads Manager, Facebook Advertising, Social Media Advertising, Facebook Business, Social Media Facebook, Facebook Marketing, Social Media Graphics, Social Media Tips
Facebook Ads Targeting
Facebook Ads Manager
Facebook Advertising
Social Media Advertising
Facebook Business
Social Media Facebook
Facebook Marketing
Social Media Graphics
Social Media Tips
These are all of the ways that Facebook can target you X_X and they're probably not including all of them here
Rimmel's campaign with non-paid micro-influencers "drove a 44 percent higher sales lift among the two products and a 69 percent higher sales lift for all Rimmel eyeliners and mascaras, demonstrating a larger halo effect." It also resulted in more sentiment conversation to understand brand perception. I have mixed feelings about paying people in products for brand exposure, but think it's worth thinking outside the box of traditional influencers. Halo Effect, Marketing Budget, Mixed Feelings, Influencer Marketing, New Face, Perception, Fashion Company, Paying, Mascaras
Halo Effect
Marketing Budget
Mixed Feelings
Influencer Marketing
New Face
Perception
Fashion Company
Paying
Mascaras
Rimmel's campaign with non-paid micro-influencers "drove a 44 percent higher sales lift among the two products and a 69 percent higher sales lift for all Rimmel eyeliners and mascaras, demonstrating a larger halo effect." It also resulted in more sentiment conversation to understand brand perception. I have mixed feelings about paying people in products for brand exposure, but think it's worth thinking outside the box of traditional influencers.
Lex
Lex
STRATEGY & BUSINESS
Did Facebook’s faulty data push news publishers to make terrible decisions on video? » Nieman Journalism Lab Likes Facebook, Facebook Fans, About Facebook, Facebook Posts, Facebook Contest, Social Media Roi, Le Social, Social Media Marketing, Digital Marketing
Likes Facebook
Facebook Fans
About Facebook
Facebook Posts
Facebook Contest
Social Media Roi
Le Social
Social Media Marketing
Digital Marketing
Did Facebook’s faulty data push news publishers to make terrible decisions on video? » Nieman Journalism Lab
Email from Sunday Riley, encouraging "influencers" to open new accounts through a VPN and write fake reviews. Anti Aging Skin Products, Anti Aging Skin Care, Space Race, Best Anti Aging, Love Hair, Wet Hair, Staying Positive, Hair Tools, Trending Memes
Anti Aging Skin Products
Anti Aging Skin Care
Space Race
Best Anti Aging
Love Hair
Wet Hair
Staying Positive
Hair Tools
Trending Memes
Email from Sunday Riley, encouraging "influencers" to open new accounts through a VPN and write fake reviews.
Marketing Articles, Marketing Services, Online Advertising, Pinterest Founder, Tech Sites, Pinterest Growth
Marketing Articles
Marketing Services
Online Advertising
Pinterest Founder
Tech Sites
Pinterest Growth
US // Gen Z & Milllennial stats about stories, platform usage, etc. "1 in 4 Gen Z andMillennials actively seek videos of products and services they are considering buying." Us Data, Understanding Yourself, Cool Things To Make, Improve Yourself, Platform, Ads, Social, Videos
Us Data
Understanding Yourself
Cool Things To Make
Improve Yourself
Platform
Ads
Social
Videos
US // Gen Z & Milllennial stats about stories, platform usage, etc. "1 in 4 Gen Z andMillennials actively seek videos of products and services they are considering buying."
Seattle’s Wexley School For Girls set to close in spring | The Drum School Girl, Drum, Seattle, Closed, Spring, Girls, Toddler Girls, Daughters
School Girl
Drum
Seattle
Closed
Spring
Girls
Toddler Girls
Daughters
Seattle’s Wexley School For Girls set to close in spring | The Drum
Business Goals, Product Page, Market Research, Social Platform, Landing Page, Instagram Story, Analysis, Strategies
Business Goals
Product Page
Market Research
Social Platform
Landing Page
Instagram Story
Analysis
Strategies
Millennials, Report, Snapchat, Traditional, Person, Instagram
Millennials
Report
Snapchat
Traditional
Person
Instagram
Nyden crowdsourced design inputs from Instagram, via artists (which they consider to include influencers) Fashion Brand, New Fashion, Fashion Design, Work Inspiration, Blog, Designer Dresses
Fashion Brand
New Fashion
Fashion Design
Work Inspiration
Blog
Designer Dresses
Nyden crowdsourced design inputs from Instagram, via artists (which they consider to include influencers)
Save Our Earth, Save The Planet, Ocean Pollution, Plastic Pollution, Save Our Oceans, Environmental Art, Environmental Protection, Grafik Design, Global Warming
Save Our Earth
Save The Planet
Ocean Pollution
Plastic Pollution
Save Our Oceans
Environmental Art
Environmental Protection
Grafik Design
Global Warming
Surfing to Success
Surfing to Success
STRATEGY & BUSINESS
One of Domino's latest initiatives is filling pot holes (which are then stamped with the brand's logo). Cool for preventing car problems, but not a great reflection of the "dystopian" state of our nation, internet users say. Dominos Pizza, Street Marketing, Marketing News, Guerilla Marketing, Pizza Chains, Pizza Company, Uplifting News, Pizza Delivery, Some People Say
Dominos Pizza
Street Marketing
Marketing News
Guerilla Marketing
Pizza Chains
Pizza Company
Uplifting News
Pizza Delivery
Some People Say
One of Domino's latest initiatives is filling pot holes (which are then stamped with the brand's logo). Cool for preventing car problems, but not a great reflection of the "dystopian" state of our nation, internet users say.
“We try to create fashion like you create pop music,” he says. “You need to live up to your own craft, but interesting things happen when you start to interact with other tribes and other talent.” /Nyden, H&M's new label, is using (internet) tribes as a main part of their marketing strategy. Music Clothes, Things Happen, Pop Music, Fast Fashion, Internet Marketing, Marketing Strategy, Stylish Outfits, Talent, Ready To Wear
Music Clothes
Things Happen
Pop Music
Fast Fashion
Internet Marketing
Marketing Strategy
Stylish Outfits
Talent
Ready To Wear
“We try to create fashion like you create pop music,” he says. “You need to live up to your own craft, but interesting things happen when you start to interact with other tribes and other talent.” /Nyden, H&M's new label, is using (internet) tribes as a main part of their marketing strategy.
Ad of the Day: Taco Bell Takes Back Bacon in This Silly Anti-Craze Campaign | Adweek Video Advertising, Marketing And Advertising, Crispy Tacos, Chalupas, Funny Ads, Mad World, Tears For Fears, Adweek, Taco Bell
Video Advertising
Marketing And Advertising
Crispy Tacos
Chalupas
Funny Ads
Mad World
Tears For Fears
Adweek
Taco Bell
Ad of the Day: Taco Bell Takes Back Bacon in This Silly Anti-Craze Campaign | Adweek
The new customer journey: think value not touchpoint — Buyin UX — Medium Perfume Testers, Male Beauty, Sale House, Kids House, Customer, Journey, Coding, Medium
Perfume Testers
Male Beauty
Sale House
Kids House
Customer
Journey
Coding
Medium
The new customer journey: think value not touchpoint — Buyin UX — Medium
The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know Book Marketing, Sales And Marketing, Online Marketing, Entrepreneur Books, Healing Books, Happiness Journal, Client Service, Libros
Book Marketing
Sales And Marketing
Online Marketing
Entrepreneur Books
Healing Books
Happiness Journal
Client Service
Libros
The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) Tech Marketing, Marketing Strategies, The Reader, Reading Lists, Book Lists, Book Worth Reading, Reading Resources
Tech Marketing
Marketing Strategies
The Reader
Reading Lists
Book Lists
Book Worth Reading
Reading Resources
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business: Jay Conrad Levinson, Jeannie Levinson, Amy Levinson: 9780618785919: Amazon.com: Books Business Books, Small Business Marketing, Success Business, Business Owner, Business Read, Career Success, Guerrilla Marketing
Business Books
Small Business Marketing
Success Business
Business Owner
Business Read
Career Success
Guerrilla Marketing
Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business: Jay Conrad Levinson, Jeannie Levinson, Amy Levinson: 9780618785919: Amazon.com: Books
#Squad and #Squadgoals: The Summer of Solidarity on Social Media - The Atlantic Media Literacy, I Gen, Prom Dresses, Formal Dresses, Squad Goals, Business Insider, Hashtags, Feminist, Sequin Skirt
Media Literacy
I Gen
Prom Dresses
Formal Dresses
Squad Goals
Business Insider
Hashtags
Feminist
Sequin Skirt
#Squad and #Squadgoals: The Summer of Solidarity on Social Media - The Atlantic
So this is what DC Shoes has been up to since junior high... Tahiti, Ktm 250, Pit Bike, Cool Stuff, Jet Ski, Surf Biarritz, Dirt Bike Videos, Waves, Ocean Waves
Tahiti
Ktm 250
Pit Bike
Cool Stuff
Jet Ski
Surf Biarritz
Dirt Bike Videos
Waves
Ocean Waves
So this is what DC Shoes has been up to since junior high...
A company called 6S Marketing has a plea for Apple: They'd like the Cupertino giant to call their next flagship smartphone iPhone 7, instead of iPhone 6S. Iphone 7, Apple Iphone 6s, Mali, Open Letter, Business News, New Phones, Smartphone
Iphone 7
Apple Iphone 6s
Mali
Open Letter
Business News
New Phones
Smartphone
A company called 6S Marketing has a plea for Apple: They'd like the Cupertino giant to call their next flagship smartphone iPhone 7, instead of iPhone 6S.
a20 Must Read Marketing and Advertising Books Self Help Books, Books To Read, Thing 1, Psychology Books, Book Summaries, Sociology, Paradox, Social Science, So Little Time
Self Help Books
Books To Read
Thing 1
Psychology Books
Book Summaries
Sociology
Paradox
Social Science
So Little Time
a20 Must Read Marketing and Advertising Books
Why Your Company Needs to Hire a CMTO | Adweek Social Marketing, Confident Person, Inspired Learning, Human Development, Learning To Be, Self Confidence
Social Marketing
Confident Person
Inspired Learning
Human Development
Learning To Be
Self Confidence
Why Your Company Needs to Hire a CMTO | Adweek