Branding: strong lettering,black & white graphic - suggests strands of yarn, but in artistic stylized line drawing ; bright yellow accent makes it stand out. XOCOLA Organic Chocolate Packaging by Kimmy Lee
The 3 dimensional packaging creates a wonderful sense of movement. The illustrations are surreal and evoke enquiry and interest. Whilst the label is extremely restrained a fantastical tone is created in the opaque blue layering.