Boomers Aren’t as Influenced by Social Commerce as Younger Cohorts - eMarketer Trends, Forecasts FTA: In Oracle’s polling, 96% of boomers (along with 90% of Xers and 79% of millennials) agreed that they “distrust influencers and bloggers.” Meanwhile, ThinkNow Research’s April 2019 survey found a mere 9% of 55- to 64-year-olds (vs. about four in 10 millennials) saying they heed what social media influencers recommend.
