Is your hair damaged from harsh chemical hair color? Get softer, shinier, more vibrant hair with Madison Reed Color. It's packed with naturally derived nutrients like argan oil, keratin, and ginseng extract to nourish and revitalize your hair after the coloring process. Plus it has none of the harsh chemicals like ammonia or PPD's found in other colors, so there's no bad smell or scalp burn when applied. Experience the Madison Reed difference today!