How to Use the Psychology of Colors When Marketing
When 85% of customers claim that color is their primary reason for buying, color psychology becomes key. Here's an explanation of the psychology of colors.
Which Marketing Strategies Should Your Startup Focus On? [INFOGRAPHIC]
By going through this flowchart, you are about to find out the best digital marketing channel for your startup – depending on the amount raised.
Still Not Utilising Content Marketing? 10 Stats That Show Why You Should [Infographic]
Are you still resisting the calls of a content marketing strategy? Need a gentle reminder about the benefits it can bring to a small business?
27 Best Marketing Techniques for Small Businesses
A collection of 27 email marketing strategies you can follow for small businesses that have a small budget.
Is Your Commerce System Vulnerable to Meltdown on Black Friday Cyber Monday?
Not all retailers are ready for the surge in traffic on Black Friday. Learn why a unified transactional layer gives shoppers experience consistent products.
Top 3 Reasons Digital Transformation Projects Fail
According to Forbes, organizations are expected to invest $1.3 trillion (USD) in digital transformation initiatives this year. Here are the three most common and expensive mistakes that send well-intentioned digital projects to their doom.
To get ahead with Customer Experience you need Headless Commerce
A single-stack ecommerce platform could be limiting your company’s customer experience. Free the frontend from the backend with headless commerce.
Shop with Your Steering Wheel: 3 Opportunities in Connected Car Commerce
Hypermobile devices will come complete with hardware, operating systems and app-driven utilities that can support a variety of payments on the go.
Defining a Digital Commerce Strategy to Win: 4 Questions Every Brand Should Ask
Digital commerce has changed business forever. 10 years ago would you even imagine talking to your phone to get recommendations for dinner, getting a real-time map to the restaurant helping you avoid construction, buying something on Amazon for delivery that evening while waiting for a table, and checking in on the kids via the security cameras during dinner? The least exciting thing you can do with your mobile phone nowadays is to make a call.
Experience-driven commerce and its impact on B2B
This article addresses how B2B organizations can deliver better ROI by connecting content, context and commerce and deliver one experience per customer.
Amazon and Whole Foods: Did Rotten Tomatoes Spark a $14 Billion Deal?
When Amazon announced its bid for Whole Foods, you could practically hear the screams coming from the C-suites at Kroger and Wal Mart. When a giant like Amazon bites into your market, the chances of survival diminish—and the grocery industry is already famous for thin margins. Buying physical locations is an interesting strategy because most grocers are doing the exact opposite. They are all working like mad to bring online shopping and unified ecommerce to customers.
Checkout-less Shopping: Faster Payments, Smarter Customer Data
A bad checkout experience can lead to an abandoned cart and a tarnished brand image. Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Keep them waiting for 2.5 minutes, and they get annoyed. Keep them waiting for 5 minutes, and half will just leave the store – and likely never return. (Retail Customer Experience).