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A selection of fresh styles from SSENSE

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Camo Print by KAWS Rizzoli, A Bathing Ape, Contemporary Artwork, Bape, Camo Print, Hypebeast, Kids Rugs, Style Inspiration, Pattern

Contemporary Artwork

Style Inspiration

Camo Print by KAWS

Interior Design Exhibition

Exhibition Display

Retail Interior

Interior Spaces

Although the main creative force behind BAPE was NIGO, there was a strong supporting cast of young designers and artists who shared his vision and helped build the brand into what it is today. Graphic designers such as Sk8thing and Kazuki Kuraishi assisted NIGO in delivering his concepts early on, while it was tastemaking recording artists like James Lavelle, Cornelius, and Cherie who provided necessary clout to connect BAPE with the music industry.

Though streetwear as a whole stems from the reappropriation of workwear labels and aesthetics by American brands and artists, it was the Japanese who helped breathe new life into it in the ‘90s via the Ura-Harajuku scene. A fresh crop of exciting brands including BAPE, UNDERCOVER, and WTAPS emerged from this burgeoning youth movement, which centered around the NOWHERE store and street publications such as Asayan, Relax, and Smart.

In the 2000s, BAPE’s mythology expanded to include NIGO’s very own former abode, known as the BAPE HOUSE. The home served as a treasure trove of all things BAPE, and housed the designer’s personal art collection and archive of hyper-rare vintage pieces in the basement. Green Pea Soup, Green Peas, Chicken Tomato Soup, Clam Chowder Soup, Scotch Broth, Oyster Stew, Souped Up, Nigo, Campbells

Chicken Tomato Soup

Clam Chowder Soup

In the 2000s, BAPE’s mythology expanded to include NIGO’s very own former abode, known as the BAPE HOUSE. The home served as a treasure trove of all things BAPE, and housed the designer’s personal art collection and archive of hyper-rare vintage pieces in the basement.

The partnership between BAPE and G-SHOCK is significant as being the hard-wearing Casio line’s first collaborative project and one of BAPE’s earliest, with the first watch released in 1998. Since the mid-2000s, a BAPE-curated G-SHOCK has become a seasonal mainstay, with various tweaks to the shape and a multitude of face designs, even getting the iced-out treatment as a one-off for Williams courtesy of Jacob the Jeweler in 2009. Bape Store, G Shock Watches, Planet Of The Apes, Face Design, Field Jacket, Beige

G Shock Watches

Planet Of The Apes

The partnership between BAPE and G-SHOCK is significant as being the hard-wearing Casio line’s first collaborative project and one of BAPE’s earliest, with the first watch released in 1998. Since the mid-2000s, a BAPE-curated G-SHOCK has become a seasonal mainstay, with various tweaks to the shape and a multitude of face designs, even getting the iced-out treatment as a one-off for Williams courtesy of Jacob the Jeweler in 2009.

This year marks BAPE’s thirtieth anniversary, a testament to its position as a streetwear powerhouse. Since its inception three decades ago, the label has been able to transcend the norms of most clothing brands to become a global cultural phenomenon, pushing the boundaries of design and consumerism in the process. 90s 00s, Mary J, Pharrell Williams, Hoodies, Sweatshirts

Pharrell Williams

This year marks BAPE’s thirtieth anniversary, a testament to its position as a streetwear powerhouse. Since its inception three decades ago, the label has been able to transcend the norms of most clothing brands to become a global cultural phenomenon, pushing the boundaries of design and consumerism in the process.

Made in England. A BATHING APE. Free Pen, Evolve, Cool T Shirts, Shirt Designs, Ssense, T Shirts For Women

T Shirts For Women

Made in England. A BATHING APE.

Pharell Williams

Dope Outfits For Guys

Japanese Streets

Billionaire Boys Club

Hip Hop Fashion

Being at the forefront of streetwear’s rise to global dominance over the last three decades, BAPE’s influence on alternative and mainstream culture is evident. From its associations with cutting-edge record labels like Mo’Wax in the ‘90s, celebrity fans such as the late Robin Williams (a BAPE store regular and early champion of the brand) to the sustained popularity intertwined with hip-hop in the 2000s, BAPE has continued to appeal to the new generation.

BAPE is a label synonymous with collaboration, with some of the joint-designed pieces more famous than those from its own line. The process was established early on in the BAPE timeline, working with fellow Uru-Hara labels such as WTAPS, before uniting streetwear kingpins Supreme and Stüssy in the late ‘90s. Street Wear, Timeline, Supreme, Collaboration, 90s

BAPE is a label synonymous with collaboration, with some of the joint-designed pieces more famous than those from its own line. The process was established early on in the BAPE timeline, working with fellow Uru-Hara labels such as WTAPS, before uniting streetwear kingpins Supreme and Stüssy in the late ‘90s.

The key to BAPE’s longevity in an increasingly saturated streetwear scene is its approach to production. NIGO’s early move to produce BAPE garments in factories that specialized in workwear labels was a master stroke that established the brand’s reputation for quality. Likewise, BAPE’s Japanese-made products rightfully warranted the premium price tag thanks to their traditional high-level craftsmanship.

BAPE’s expansion as a lifestyle brand reached a peak in 2002, with the opening of BAPE CAFE?! in Aoyama, Japan. Bringing together NIGO’s passions for dining and design, the restaurant was nestled between the popular Harajuku and Sendagaya shopping districts.

American Workwear

Every brand needs a logo. When mysterious Japanese graphic designer Sk8thing devised the brand’s ape head logo, he leaned into NIGO’s love for the classic 1968 film Planet of the Apes while paying tribute to quintessential American workwear labels that inspired early designs and production methods, such as Ben Davis. The ape head logo has appeared on pretty much everything you could think of since, becoming a globally recognised symbol of streetwear.

In the mid-to-late 2000s, as BAPE’s global appeal was reaching unprecedented new heights, the brand issued BAPE’s kids line. Fronted by the “cuter” new mascot Baby Milo (illustrated in the same blocky style as Williams on the cover of his 2006 solo album In My Mind), this new offering featured T-shirts with kid-friendly graphics, playful accessories, and more, eventually becoming a huge hit in Hong Kong in the early 2010s.

Revered Japanese interior design studio Wonderwall is responsible for the aesthetics of BAPE’s retail locations, a partnership formed in 1997 when founder Masamichi Katayama met NIGO, who was looking for somebody to renovate the NOWHERE space. Katayama was given free reign over the design and revolutionized merchandising techniques to create something reminiscent of an art gallery. Sixty stores later, BAPE’s connection to Wonderwall is still going strong. Retail Interior Design, Japanese Interior Design, Retail Store Design, Retail Shop, Best Color, Paris Store, Tokyo Design, Colored Led Lights, Interiors

Retail Interior Design

Japanese Interior Design

Retail Store Design

Colored Led Lights

Revered Japanese interior design studio Wonderwall is responsible for the aesthetics of BAPE’s retail locations, a partnership formed in 1997 when founder Masamichi Katayama met NIGO, who was looking for somebody to renovate the NOWHERE space. Katayama was given free reign over the design and revolutionized merchandising techniques to create something reminiscent of an art gallery. Sixty stores later, BAPE’s connection to Wonderwall is still going strong.

It’s the tried and tested formula for any streetwear giant. Scarcity of stockists and limited-quantity product drops in BAPE’s early years paved the way for its cult success. In the pre-internet era, BAPE relied on cryptic marketing and selective seeding in order to align itself with the hip underground demographic of the 1990s. Because imports were the only way most western consumers could get their hands on ape gear, the desirability of the brand only increased.

FOOTSOLDIER began in 2001 as an outlet to showcase and sell the ever-expanding BAPE footwear line. The sneaker boutiques are designed to look different than your average shoe store, stylized with futuristic interiors including the iconic conveyor belt display in the Daikanyama store, and an elevator to transport sneakers in the Kyoto shop. It also houses the archive of the classic BAPE STA™ series. Belt Display, Sneaker Boutique, Futuristic Interior, Foot Soldier, Diversify

Sneaker Boutique

Futuristic Interior

FOOTSOLDIER began in 2001 as an outlet to showcase and sell the ever-expanding BAPE footwear line. The sneaker boutiques are designed to look different than your average shoe store, stylized with futuristic interiors including the iconic conveyor belt display in the Daikanyama store, and an elevator to transport sneakers in the Kyoto shop. It also houses the archive of the classic BAPE STA™ series.

Breitling Watch

NIGO’s iced-out era in the mid-2000s set the tone for BAPE’s fresh post-millennium identity. Through his friend Jacob the Jeweler, of Jacob & Co, NIGO designed custom jewel-encrusted Ape head pendants for the brand in the early ’00s. NIGO was able to meet his influence and fellow creative force Pharrell Williams, and the two became business partners and took the flashy, bling-focused style to a new dimension in the form of BAPE collabs and the establishment of the Billionaire Boys Club label.

Founded in 1966 by two brothers in California as the Van Doren Rubber Company, Vans is a stalwart of skate culture, a shoe-as-signifier of iconic subcultural connotations. The seminal waffle-rubber sole that was the company’s founding innovation travels beyond its original low-top slip-on skate sneaker. Rubber Company, Van Doren, Two Brothers, Over Knee Boot, Vans, Hipster, Slip On

Founded in 1966 by two brothers in California as the Van Doren Rubber Company, Vans is a stalwart of skate culture, a shoe-as-signifier of iconic subcultural connotations. The seminal waffle-rubber sole that was the company’s founding innovation travels beyond its original low-top slip-on skate sneaker.

Now adopted by streetwear enthusiasts and skaters alike, Vans has evolved into an empire that reaches beyond alternative subcultures, with sneakers that remain the perfect vessel for both casual and evening menswear. Skaters, Sunshine, Menswear, Stylists, Photographer

Now adopted by streetwear enthusiasts and skaters alike, Vans has evolved into an empire that reaches beyond alternative subcultures, with sneakers that remain the perfect vessel for both casual and evening menswear.

HOME SWEET DREW HOUSE Come for the Clothes, Stay for the Company Chet Baker, Canadian Tuxedo, Boogie Nights, Closet Tour, Morning Cartoon, New Friendship, Kids Growing Up, Billy Joel, Hotel Style

Canadian Tuxedo

Morning Cartoon

Kids Growing Up

HOME SWEET DREW HOUSE Come for the Clothes, Stay for the Company

Located in the San Fernando Valley, the real-life home that gives shape to the eponymous clothing label founded in 2018 by Justin Bieber and creative director Ryan Good is about stepping into comfort and warmth of all forms, where everyone can feel a sense of joy and belonging. Clothing Labels, Belonging, Creative Director, Justin Bieber, Real Life, Valley, Photo Wall

Clothing Labels

Creative Director

Located in the San Fernando Valley, the real-life home that gives shape to the eponymous clothing label founded in 2018 by Justin Bieber and creative director Ryan Good is about stepping into comfort and warmth of all forms, where everyone can feel a sense of joy and belonging.

Photographer Lindsay Ellary and Stylist Rita Zebdi Visit Their Friends in Suburban LA Lindsay, The Selection, Womens Fashion, Nyc Fashion, It Cast

Photographer Lindsay Ellary and Stylist Rita Zebdi Visit Their Friends in Suburban LA

HOME SWEET DREW HOUSECome for the Clothes, Stay for the Company Teenage Mutant, Sweet Home

HOME SWEET DREW HOUSECome for the Clothes, Stay for the Company

Photographer Lindsay Ellary and stylist Rita Zebdi head to the outskirts to shoot the Vans OG Classics SS22 collection on the kids of suburban LA. Here’s to having a million miles of fun, no matter where you reside. Suburban, Person

Photographer Lindsay Ellary and stylist Rita Zebdi head to the outskirts to shoot the Vans OG Classics SS22 collection on the kids of suburban LA. Here’s to having a million miles of fun, no matter where you reside.

Founded in 1966 by two brothers in California as the Van Doren Rubber Company, Vans is a stalwart of skate culture, a shoe-as-signifier of iconic subcultural connotations. The seminal waffle-rubber sole that was the company’s founding innovation travels beyond its original low-top slip-on skate sneaker. Culture

Founded in 1966 by two brothers in California as the Van Doren Rubber Company, Vans is a stalwart of skate culture, a shoe-as-signifier of iconic subcultural connotations. The seminal waffle-rubber sole that was the company’s founding innovation travels beyond its original low-top slip-on skate sneaker.