SW-similar to the pasta, this design users negative cut out sections to create a memorable image; the fruit draining of juice as you drink is an image that sticks - Squeeze & Fresh by Backbone Branding
THE TROXLER EFFECT is an optical illusion that causes static objects to disappear if stared at for too long. Fortunately, we have microsoccades, or small, jerk-like, involuntary eye movements, to help keep objects from fading from our vision.
Dice optical illusion The dice appear to form an impossible triangle. If the position of the camera was to shift slightly, you would see that in reality the 'triangle' is actually created by three lines of dice arranged in the shape of the letter 'Z'