Marketers in the modern world are constantly having to adapt to the times to survive. Changes in technology brings on a whole new wave of marketing techniques, including things such as utilizing social media and in-store marketing.
Rhianna Moreland 10/15/17- A common thing to hear now is that brick and mortar stores are crashing down with the rise of e-commerce. While this is partially true because stores are starting to close their doors there are still many brands who are keeping their doors open with people always flowing in and out thanks to their authentic in store experiences. It is important for companies to make sure that their stores are healthy to begin with and to keep that true shopping experience.
Danielle Hoblin (11/12)- This article from the Washington post goes through points of how brick-and-mortar stores can survive the competition of online retailing. Exploring how our demographic is buying apparel will give us a leg up on how people are marketing and what our demographic is shopping for as influenced by the marketing.
Millennials do not want to work, they want to live. They want to collaborate rather than compete and impact the world rather than make money. Millennials focus on having a purpose to their lives; therefore they are attracted to companies that offer them freedom, flexibility, and opportunities for success so that they can live their lives with purpose. ~Maria W. 11/12