Lupita Marroquin 10/29/17 A trend for retailers and brands includes turning towards celebrity influence for marketing channels. Data shows that influence marketing platform shows that 90% of consumers will trust the influencer more than an advertisement. Millions of dollars are spent on celebrity endorsements.

Influencers Are The New Brands

Influencers are the new celebrity endorsements. According to MuseFind, of consumers trust an influencer more than an advertisement or traditional celebrity endorsement.

Successful business leaders understand millennials seek opportunity to grow and make a meaningful difference in the workplace. Catering to millennials, these superbosses focus on employee development programs and helping individuals in their aspirations, regardless of how long they stay with the company. An advantageous byproduct of building love and respect into their workforce is a higher retention rate than companies who focus on retention rather than development.  ~Maria W. 11/5

What most bosses get wrong about millennials

Successful business leaders understand millennials seek opportunity to grow and make a meaningful difference in the workplace. Catering to millennials, these superbosses focus on employee development programs and helping individuals in their aspirations, regardless of how long they stay with the company. An advantageous byproduct of building love and respect into their workforce is a higher retention rate than companies who focus on retention rather than development. ~Maria W. 11/5

Successful business leaders understand millennials seek opportunity to grow and make a meaningful difference in the workplace. To foster a millennial friendly work environment, these superbosses focus on employee development programs and helping individuals in their aspirations, regardless of how long they stay with the company. An advantageous byproduct of building love and respect into their workforce is a higher retention rate than companies who focus on retention rather than development…

What most bosses get wrong about millennials

Successful business leaders understand millennials seek opportunity to grow and make a meaningful difference in the workplace. To foster a millennial friendly work environment, these superbosses focus on employee development programs and helping individuals in their aspirations, regardless of how long they stay with the company. An advantageous byproduct of building love and respect into their workforce is a higher retention rate than companies who focus on retention rather than development…

J Yusko 11/5 Lo & Behold is a company that was created to help design a custom wedding experience for consumers. The owners of the company created it because they feel that weddings are becoming much less traditional and therefore they could help their customers get that uniqueness that they want. They use Social media such as pinterest in planning the weddings because they know thats where many brides find their ideas. Someday they may start creating custom wedding dresses for their…

J Yusko 11/5 Lo & Behold is a company that was created to help design a custom wedding experience for consumers. The owners of the company created it because they feel that weddings are becoming much less traditional and therefore they could help their customers get that uniqueness that they want. They use Social media such as pinterest in planning the weddings because they know thats where many brides find their ideas. Someday they may start creating custom wedding dresses for their…

Rhianna Moreland 10/29/17- This article is about Sephora and how in one of their recent ad campaigns instead of hiring professional models to be in the commercials they brought their own employees in. This is a great thing to do because it shows their everyday consumers that there is makeup for everyone from every walk of life.

Sephora Cast Its Own Store Employees for Its Most Diverse Campaign Yet

Rhianna Moreland 10/29/17- This article is about Sephora and how in one of their recent ad campaigns instead of hiring professional models to be in the commercials they brought their own employees in. This is a great thing to do because it shows their everyday consumers that there is makeup for everyone from every walk of life.

Lupita Marroquin 10/22/2017 Social marketing is considered a low cost, high ROI approach. One emerging tactic is to promote stories on Facebook's News Feed as a way to gain favorable coverage. This approach often involves publishers and going directly to social sites to gain exposure. Another method is to give social users offers such as discounts and/or cash to promote the brand's products and services.

Key Digital Marketing Trends To Prepare For In 2017-2018

Marketers in the modern world are constantly having to adapt to the times to survive. Changes in technology brings on a whole new wave of marketing techniques, including things such as utilizing social media and in-store marketing. (Sara N.

J Yusko 10/22 Millennials are a social and mobile generation, and marketers must learn how to use that to their advantage. They respond to brand personalities that align with their own, as well as brands that are credible and trustworthy. Marketers should emphasize these parts of their brand to bring millennials in.

It’s time to add Millennial Marketing to the top of your to-do list. They’re well-educated, tech-savvy, information hungry and ambitious. On the other hand, they can also be impatient, have s…

Danielle Hoblin (11/5)- The newest in data technology allows companies to get ahead in consumer research and more accurately predict the trends to come and the selling possibilities of products to come.

Danielle Hoblin (11/5)- The newest in data technology allows companies to get ahead in consumer research and more accurately predict the trends to come and the selling possibilities of products to come.

Rhianna Moreland 10/15/17- A common thing to hear now is that brick and mortar stores are crashing down with the rise of e-commerce. While this is partially true because stores are starting to close their doors there are still many brands who are keeping their doors open with people always flowing in and out thanks to their authentic in store experiences. It is important for companies to make sure that their stores are healthy to begin with and to keep that true shopping experience.

Rhianna Moreland 10/15/17- A common thing to hear now is that brick and mortar stores are crashing down with the rise of e-commerce. While this is partially true because stores are starting to close their doors there are still many brands who are keeping their doors open with people always flowing in and out thanks to their authentic in store experiences. It is important for companies to make sure that their stores are healthy to begin with and to keep that true shopping experience.

Marketing to millennials requires thinking outside of the box because millennials differ greatly from the previous generations. Millennials have a mindset of individual expression and cherishing freedom rather than following rules. They want personalized service, care about making a difference in the world, and have diverse interests. Appealing to millennials requires understanding that millennials want experience. ~Maria W. 10/15

5 Trends Marketers Need To See In Millennials

Marketing to millennials requires thinking outside of the box because millennials differ greatly from the previous generations. Millennials have a mindset of individual expression and cherishing freedom rather than following rules. They want personalized service, care about making a difference in the world, and have diverse interests. Appealing to millennials requires understanding that millennials want experience. ~Maria W. 10/15

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