Lupita Marroquin 10/29/17 A trend for retailers and brands includes turning towards celebrity influence for marketing channels. Data shows that influence marketing platform shows that 90% of consumers will trust the influencer more than an advertisement. Millions of dollars are spent on celebrity endorsements.

Influencers Are The New Brands

Influencers are the new celebrity endorsements. According to MuseFind, of consumers trust an influencer more than an advertisement or traditional celebrity endorsement.

Successful business leaders understand millennials seek opportunity to grow and make a meaningful difference in the workplace. Catering to millennials, these superbosses focus on employee development programs and helping individuals in their aspirations, regardless of how long they stay with the company. An advantageous byproduct of building love and respect into their workforce is a higher retention rate than companies who focus on retention rather than development.  ~Maria W. 11/5

What most bosses get wrong about millennials

Master of ceremonies: Ralph Lauren is one of the best-known American designers and his brand banks on its classic style

Successful business leaders understand millennials seek opportunity to grow and make a meaningful difference in the workplace. To foster a millennial friendly work environment, these superbosses focus on employee development programs and helping individuals in their aspirations, regardless of how long they stay with the company. An advantageous byproduct of building love and respect into their workforce is a higher retention rate than companies who focus on retention rather than development…

What most bosses get wrong about millennials

Master of ceremonies: Ralph Lauren is one of the best-known American designers and his brand banks on its classic style

J Yusko 11/5 Lo & Behold is a company that was created to help design a custom wedding experience for consumers. The owners of the company created it because they feel that weddings are becoming much less traditional and therefore they could help their customers get that uniqueness that they want. They use Social media such as pinterest in planning the weddings because they know thats where many brides find their ideas. Someday they may start creating custom wedding dresses for their…

Lo & Behold Bespoke wants to make the wedding experience more fun

Rhianna Moreland 10/29/17- This article is about Sephora and how in one of their recent ad campaigns instead of hiring professional models to be in the commercials they brought their own employees in. This is a great thing to do because it shows their everyday consumers that there is makeup for everyone from every walk of life.

Sephora Cast Its Own Store Employees for Its Most Diverse Campaign Yet

instore diversity - In an effort to demonstrate its in-store diversity, Sephora cast its own employees in its latest holiday campaign, which is launching November

Lupita Marroquin 10/22/2017 Social marketing is considered a low cost, high ROI approach. One emerging tactic is to promote stories on Facebook's News Feed as a way to gain favorable coverage. This approach often involves publishers and going directly to social sites to gain exposure. Another method is to give social users offers such as discounts and/or cash to promote the brand's products and services.

Key Digital Marketing Trends To Prepare For In 2017-2018

Marketers in the modern world are constantly having to adapt to the times to survive. Changes in technology brings on a whole new wave of marketing techniques, including things such as utilizing social media and in-store marketing.

J Yusko 10/22 Millennials are a social and mobile generation, and marketers must learn how to use that to their advantage. They respond to brand personalities that align with their own, as well as brands that are credible and trustworthy. Marketers should emphasize these parts of their brand to bring millennials in.

[INFOGRAPHIC] Attracting Millennials to Manufacturing: Understanding Millennial Experience in Order to Gain Talent

Danielle Hoblin (11/5)- The newest in data technology allows companies to get ahead in consumer research and more accurately predict the trends to come and the selling possibilities of products to come.

Danielle Hoblin The newest in data technology allows companies to get ahead in consumer research and more accurately predict the trends to come and the selling possibilities of products to come.

Rhianna Moreland 10/15/17- A common thing to hear now is that brick and mortar stores are crashing down with the rise of e-commerce. While this is partially true because stores are starting to close their doors there are still many brands who are keeping their doors open with people always flowing in and out thanks to their authentic in store experiences. It is important for companies to make sure that their stores are healthy to begin with and to keep that true shopping experience.

Rhianna Moreland 10/15/17- A common thing to hear now is that brick and mortar stores are crashing down with the rise of e-commerce. While this is partially true because stores are starting to close their doors there are still many brands who are keeping their doors open with people always flowing in and out thanks to their authentic in store experiences. It is important for companies to make sure that their stores are healthy to begin with and to keep that true shopping experience.

Marketing to millennials requires thinking outside of the box because millennials differ greatly from the previous generations. Millennials have a mindset of individual expression and cherishing freedom rather than following rules. They want personalized service, care about making a difference in the world, and have diverse interests. Appealing to millennials requires understanding that millennials want experience. ~Maria W. 10/15

5 Trends Marketers Need To See In Millennials

Creative team meeting in a coffee shop for business discussion by jacoblund. Portrait of young people sitting around in cafe with a laptop. Creative team meeting in a coffee shop for discussing .

Danielle Hoblin (11/12)- This article from the Washington post goes through points of how brick-and-mortar stores can survive the competition of online retailing. Exploring how our demographic is buying apparel will give us a leg up on how people are marketing and what our demographic is shopping for as influenced by the marketing.

How brick-and-mortar stores can survive the Internet shopping craze

Danielle Hoblin (11/12)- This article from the Washington post goes through points of how brick-and-mortar stores can survive the competition of online retailing. Exploring how our demographic is buying apparel will give us a leg up on how people are marketing and what our demographic is shopping for as influenced by the marketing.

Lupita Marroquin 11/12/17 The highest paid celebrity endorsement influences among social media. The top spot is to Hailey Baldwin who has a large social media followings. She works with brands such as Ugg, Tommy Hilfinger, Guess and H&M.

Top 20 celebrity endorsers: The rise of the influencer

Rhianna Moreland 11/12/17- Companies who rely on their brick and mortar stores are starting to see the impact that e-commerce is playing on their stores, and that means many of them are having to close down. Blockbusters is an example that this article uses and that it wouldn't keep up with Netflix so they had to file for bankruptcy. On the other hand some companies are making steps to save their businesses like PetSmart who recently bought chewy.com.

Retail alert: Charming Charlie is closing nearly 100 stores

Millennials do not want to work, they want to live. They want to collaborate rather than compete and impact the world rather than make money. Millennials focus on having a purpose to their lives; therefore they are attracted to companies that offer them freedom, flexibility, and opportunities for success so that they can live their lives with purpose. ~Maria W. 11/12

Why Millennials Don't Want To Work For You

Millennials do not want to work, they want to live. They want to collaborate rather than compete and impact the world rather than make money. Millennials focus on having a purpose to their lives; therefore they are attracted to companies that offer them freedom, flexibility, and opportunities for success so that they can live their lives with purpose. ~Maria W. 11/12

J Yusko 11/12 Rings are a big part of the wedding, and there are three companies working on new ways to improve the ring business. All three companies have debuted mix and match systems to allow the consumer to customize their own ring. These companies are capitalizing on the fact that millennials love custom items, especially in their wedding.

Bridal: Three Bridal Lines That Let Consumers Mix and Match

Danielle Hoblin (11/12)- Everyone in retail has an online presence now, you don't have to get up to buy anything you will ever need online. But now that everyone is online, how will Stores differentiate themselves from every other online presence? By brining back brick and mortar. Amazon, a store that has been exclusively online, is now a brick and mortar store! This exhibits where the retail industry is headed; physical shopping is back.

Customers will find better deals than ever before on the hottest gifts in toys, electronics, home goods and more, the best in holiday entertaining essentials including kitchen items and decor, and …

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