Credit: Honors Communication Design Class at Spalding HS. This design is simply yet powerful. The fading letters create an emphasis on the first two letters in each word, but you still see the message they are trying to send which it "don't quit".
Words don't exactly mean *nothing.* Negative words, for example, aren't cancelled out by positive actions. But the point to remember is, "Words & actions go hand in hand." And when it comes to positive words, actions speak louder.