Vespa is an Italian brand of scooter manufactured in 1946 by Piaggio & Co. of Pontedera, Italy. The name means wasp in Italian. Red lipstick for red vespa. I'll need to park it safely as I am off for some red wine in Positano.
RED (Primary): Red isn't a normal colour to be associated with Vespa, as they are known for there use of pastel colours on all there scooters. But the red is used in this poster in which to create attention and emphasis on the Vespa logo and scooter.