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How do you know if social media is ACTUALLY working? I wish we could give you really definitive answers to this, but truth be told, we can't know exactly what each of you needs to determine what's successful and what isn't. What's most important when building your social strategy is to line up your efforts with your business goals and your unique buyer journey as a company. Once you've determined where your customers are, you can develop unique goals for each phase of the journey and track...