Blog | Page 9 | LINKEDSUPERPOWERS Before you begin any effort towards optimizing your profile you need to develop your overall LinkedIn strategy and answer 2 very important questions: 1. What is your purpose on LinkedIn? Initially you must understand why you are participating on LinkedIn. Your answer will guide you not only in terms of the way that you will build your LinkedIn Profile, but also will determine who you connect with, what you post, the groups you join etc.
Despite the fact that LinkedIn is the largest social network for professionals in the world and one of the most powerful networking tools available, it is very common for people to view LinkedIn as solely a B2B platform. Although this statement may be correct, LinkedIn with its 335+ million members, in 200 countries, with 19 languages, is definitely much more than that. Let's identify some ways you can use LinkedIn. Here we go! You can use LinkedIn to: Network.