The Giant Panda. Now they're kept in captivity given the dangerously low numbers and low birth rates of wild pandas in the wild. Captive breeding programs are essential if we are to sustain the Panda population.
The giant panda has a special significance for WWF because it has been WWF's logo since our founding in 1961. Pandas live mainly in bamboo forests high in the mountains of western China, where they subsist almost entirely on bamboo..