A rainbow of Penguins: Publisher Allen Lane wanted a logo that was "dignified but flippant," so the penguin brand was born. At sixpence, anyone who loved to read good stories could buy a paperback for the same cost as a pack of cigarettes. Lane's brainchild was born after he had visited Agatha Christie: he stood waiting for a train, realizing there was nothing but magazines and bad novels to choose from.

A rainbow of Penguins: Publisher Allen Lane wanted a logo that was "dignified but flippant," so the penguin brand was born. At sixpence, anyone who loved to read good stories could buy a paperback for the same cost as a pack of cigarettes. Lane's brainchild was born after he had visited Agatha Christie: he stood waiting for a train, realizing there was nothing but magazines and bad novels to choose from.

Vintage Penguin Paperbacks stylish patina, virginia, interior design, www.stylishpatina.com

Vintage Penguin Paperbacks stylish patina, virginia, interior design, www.stylishpatina.com

More detailed style of illustration using pen? Use colours relating to danger or suspense?

The 100 greatest novels of all time: The list

More detailed style of illustration using pen? Use colours relating to danger or suspense?

Arranged by spine color, vintage Penguin paperbacks add a graphic punch to shelves.

5 Brilliant Tips for Collecting What You Love

Arranged by spine color, vintage Penguin paperbacks add a graphic punch to shelves.

Gallery Tschichold: Design for the penguin paperback edition of The Great Gatsby by Tschichold

Designer Jan Tschichold in pictures: Penguins, paperbacks and posters

Gallery Tschichold: Design for the penguin paperback edition of The Great Gatsby by Tschichold

Cover for Robinson Crusoe by Daniel Defoe :: Penguin Books

Cover for Robinson Crusoe by Daniel Defoe :: Penguin Books

penguin book series by coralie bickford-smith. I received four for Christmas, I think I'm in LOVE.

penguin book series by coralie bickford-smith. I received four for Christmas, I think I'm in LOVE.

My first proper series design for Penguin — five Father Brown books by G.K. Chesterton. The design takes a little inspiration from Romek Marber's classic 1960s Father Brown covers, especially on The Innocence of ...

My first proper series design for Penguin — five Father Brown books by G.K. Chesterton. The design takes a little inspiration from Romek Marber's classic 1960s Father Brown covers, especially on The Innocence of ...

Flyer Goodness: Classic Penguin Book Covers

Flyer Goodness: Classic Penguin Book Covers

DESIGNER: Omnific  ILLUSTRATOR: Omnific  PUBLISHED: 1970  COLLECTION: Non-Grid Fiction

DESIGNER: Omnific ILLUSTRATOR: Omnific PUBLISHED: 1970 COLLECTION: Non-Grid Fiction

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