Social Mask 11. The ‘Gurus’. People who appear to be “know-it-alls” are for the most part just attention seeking con artists. They just happen to know a lot of trivia about many unrelated facts – but rarely any information that is of any useful value. They flaunt their expert trivia around to gain the respect of their peers. This usually works because these peers tend to be people who don’t read much themselves. These people are the one eyed men living in the land of the blind.