The Dyson Supersonic hairdryer has a powerful digital motor, intelligent heat control to help protect your hair's natural shine, negative ion technology to help reduce frizz, and comes with 360-degree rotating attachments for precise styling that secure with one click. This lightweight, easy-to-use hairdryer by Dyson is fast and efficient due to the focused air airflow, making it the perfect option for all your styling needs. GTIN: 5025155060667.