Art of persuasion

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The Necessary Art of Persuasion Leading A Team, Art Of Persuasion, Harvard Business Review, Common Ground, A Force, Baby Boomers, Make Sense, Teaching Resources, How To Become

Business today is largely run by teams and populated by authority-averse baby boomers and Generation Xers. That makes persuasion more important than ever as a managerial tool. But contrary to popular belief, the author asserts, persuasion is not the same as selling an idea or convincing opponents to see things your way. It is instead a process of learning from others and negotiating a shared solution. To that end, persuasion consists of four essential elements: establishing credibility…

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Trai Ning
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Before there was Ogilvy, there was Aristotle. The Greek philosopher cooked up a concept called the three ‘modes of persuasion’, a framework for understanding the three ways we persuade people to do something.

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Krista

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