Lego group

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the lego logo is shown on a film strip

2 - Guided by the company spirit: "Only the best is good enough”, the LEGO Group is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world's leading manufacturers of play materials.

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the lego friends are posing together in front of a sign that reads,'lego friends '

The LEGO Group have re-imagined the LEGO Friends characters to be more representative of the world that today’s kids navigate, inclusive of gender, culture, ethnicity, physical traits and abilities, non-visible disabilities and neurodivergence.

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an image of a lego book cover

1) Lego Brand. Since the early 2000s, the demand and popularity of this product has decreased significantly. However, if you walk down the isles of certain stores today, you will still see Legos, but they are placed along side more sophisticated products, such as xboxes, for the more contemporary kids of today. The drastic decline of this company comes down to how it's no longer marketed as a toy that encourages free-form play. (Jessica Devine)

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a pile of legos that are all different colors

It's International Lego Day! Small but mighty, Lego bricks inspire creativity, and thanks to their ingenious design, they can be used to make virtually anything you can imagine, from cars to dinosaurs, houses to aliens – if you can dream it, it can probably be built out of Lego. Whether you’re five or sixty-five, you’re never too old to celebrate International Lego Day. ~ Wayne 🗻🐐🏃

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a lego figure with pink hair wearing a jersey

Donovan on Instagram: "The new Hell Brick figure drops this Friday! I’ll be showing off the finished figure Wednesday 💫 who’s adding this one to their collection? LEGO®” is a trademark of the LEGO Groups of companies. The LEGO Group does not sponsor, authorise or endorse this website nor any of the customised/modified products or sets shown on it nor does it accept responsibility in any way, shape or form for any unforeseen and/or adverse consequences following from such…

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a pile of lego blocks sitting on top of a white table

Lego surprised Wall Street with its first drop in revenue in 13 years. Wharton's David Robertson looks at possible causes and suggests remedies for its business.…Read More

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