Under Armour Logo T Shirt In White This t shirt is cut in a loose fit for ultimate comfort with a ribbed crew neck and short sleeves. A large signature Under Armour logo is printed on the chest in black with the signature Under Armour logo printed on the reverse of the neck in light grey. Constructed in HeatGear fabric to wick away moisture keeping the wearer cool and dry. 60% Cotton and 40% Polyester.
It's amazing how many of the world's most successful entrepreneurs quickly forget what made them famous. The latest example is Kevin Plank, CEO of Under Armour. What made Under Armour famous? It wasn't a Super Bowl ad. It wasn't a massive marketing campaign. It wasn't ego or hype. What made Under Armour famous was "performance apparel" a new category Kevin created and carefully nurtured.