Creative Agency: Smith&+VillageProject Type: Produced, Commercial WorkPackaging Content: WineLocation: UKA redesign of packaging for Booths’ own label wine by creative and strategic branding partnership Smith&+Village, which played on the supermarket’s heritage as a wine importer, contributed to an increase in sales of 4.3 per cent over the Christmas period. The rebranded 50cl Vintage Port was…
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