Headline- the large short texts that take up most of the advertisement effectively convey the message of how delicious Nutella (the product) tastes by appealing to the readers sense of taste(lick) and sight( texts are written in chocolate).
We're always looking for new inspiration, and looking at creative advertising is certainly a great way to get inspired. Check out this little collection that shows some of the most creative advertising we've seen.
Guerrilla marketing to make people stop smoking. This harsh realization of using a fake pair of lungs as an ash tray shows the build up of cigarettes and shows how maybe even smoking a day can collect up and make a lasting damage on your lungs.