I’ve gained experience in marketing research, sales, advertising, and most notably, digital marketing. Digital marketing is my chosen field because it allows me…
AOL - News, Politics, Sports, Mail & Latest Headlines
2012: Researched AOL’s online advertising offerings in response to RFP specifications to develop digital media proposal to target women ages 25-34 and drive them to Frova website to promote brand awareness of prescription migraine medication Zagtec Frova. Created and presented 200K and 700K digital media campaigns to run June-Dec. 2012 comprised of AOL’s advertising units featured on platforms based on target market’s online behavior.
Sephora Direct: Investing in Social Media, Video, and Mobile - Case - Faculty & Research
2012: Delivered persuasive and successful argument, based on growing popularity of digital platforms among target market, for increasing Sephora’s upcoming online, mobile, and social media marketing budget by 1 million dollars in response to 2010 Harvard Business School case study analyzing company’s success in digital space.
Linkit! – Data Warehousing, Analytics, Assessment Solutions
2010: Created marketing and sales database containing contact information and job titles of over 4,000 K-12 school administrators utilized by sales force as communication tool for marketing educational software. Presented research project analyzing 1,000 graduate education programs, assessing future opportunities for LinkIt! to market educational software towards various types of education degree programs.
The Marketing Arm
2008-2009: Conducted market research in order to identify trends in wireless voice plans, data usage, & complaints by administering surveys to Rutgers students. Utilized company-issued smartphone to promote & showcase the ATT brand on Rutgers campus, employed exclusive promotional discounts to drive students into ATT retail stores & earned commission on 35 sales of ATT handsets. Ranked top Student Field Marketer numerous times due to high performance.
NJICLE > Home
2008-2009: Assisted Webmaster in compiling customers’ interests in prespecified legal topics & utilized information to create email lists to distribute targeted ads & discounts regarding upcoming seminars. Created print ad templates utilized to showcase upcoming legal seminars in trade publications & email ads. Updated company website with seminar speakers’ experience, publications, & awards in law to keep customers aware of speakers’ expertise in their field & increase patronage of seminars.