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Luxury Marketing

Luxury brand marketing requires unique insight into the minds and motivations of an upscale clientele. Through intense demographic studies you can identify…

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Newly published research reveals that the demographics and spending habits of affluent Americans vary significantly from how they’re often portrayed. Check out MDG’s new article to examine key insights from the report, and learn what marketers should make of this data. Marketing And Advertising, Key, Check, Unique Key

Marketing And Advertising

Newly published research reveals that the demographics and spending habits of affluent Americans vary significantly from how they’re often portrayed. Check out MDG’s new article to examine key insights from the report, and learn what marketers should make of this data.

MDG Advertising

MDG Advertising

Luxury Marketing

How to Reach a Wealth of Luxury Travelers Today -- Luxury travel is more popular than ever, but the demand has brought in a pack of competitors seeking a share of the wealth. As a result, luxury travel marketers are struggling to distinguish their offerings and reach the upscale traveler, especially since this market spends the least amount of time planning trips. To Reach, Marketing Materials, Luxury Travel, Wealth, Trips, Popular, Viajes

Marketing Materials

How to Reach a Wealth of Luxury Travelers Today -- Luxury travel is more popular than ever, but the demand has brought in a pack of competitors seeking a share of the wealth. As a result, luxury travel marketers are struggling to distinguish their offerings and reach the upscale traveler, especially since this market spends the least amount of time planning trips.

MDG Advertising

MDG Advertising

Luxury Marketing

HMY Yachts Brings MDG Advertising Aboard as Agency of Record -- HMY Yachts, one of the largest yacht dealers and brokerage firms in the world, has partnered with MDG Advertising to develop and implement an integrated multichannel marketing strategy. HMY selected MDG based on the agency’s extensive experience and success in marketing such luxury and lifestyle brands as The Breakers Palm Beach, Round Hill Hotel and Villas, Estée Lauder, DKNY, and Clinique. Mobile Marketing, Email Marketing, Breakers Palm Beach, The Breakers, Brokerage Firm, Round Hill, Yachts

Mobile Marketing

Email Marketing

Breakers Palm Beach

HMY Yachts Brings MDG Advertising Aboard as Agency of Record -- HMY Yachts, one of the largest yacht dealers and brokerage firms in the world, has partnered with MDG Advertising to develop and implement an integrated multichannel marketing strategy. HMY selected MDG based on the agency’s extensive experience and success in marketing such luxury and lifestyle brands as The Breakers Palm Beach, Round Hill Hotel and Villas, Estée Lauder, DKNY, and Clinique.

MDG Advertising

MDG Advertising

Luxury Marketing

Where Can Luxury Brands Expect to Find a Wealth of Future Customers? -- While luxury brands have banked on Baby Boomers as their top customers for many years, experts say that Millennials will soon steal their status and become the new luxury shopping elite. Canning, Pearls, Future, Unique, Baby, Top

Where Can Luxury Brands Expect to Find a Wealth of Future Customers? -- While luxury brands have banked on Baby Boomers as their top customers for many years, experts say that Millennials will soon steal their status and become the new luxury shopping elite.

MDG Advertising

MDG Advertising

Luxury Marketing

Which Luxury Jewelers Have the Golden Touch with Digital Marketing? -- Get an exclusive look at the luxury jewelry and watch brands with a wealth of digital skill. Tiffany Jewelry, Watch Brands, Luxury Jewelry, Jewelry Stores, Digital Marketing, Jewels

Tiffany Jewelry

Digital Marketing

Which Luxury Jewelers Have the Golden Touch with Digital Marketing? -- Get an exclusive look at the luxury jewelry and watch brands with a wealth of digital skill.

MDG Advertising

MDG Advertising

Luxury Marketing

4 Reasons Why Luxury Brands Can’t Afford to Ignore Online Video -- Luxury brands have spent most of their time and ad budgets on traditional forms of media, like magazines, billboards, and television advertising. But over time, these brands have become frustrated by their time and targeting limits. As a result, more and more luxury brands prefer online video ads. Video Advertising, Online Video, Men's Apparel, Magazines, Traditional

Video Advertising

4 Reasons Why Luxury Brands Can’t Afford to Ignore Online Video -- Luxury brands have spent most of their time and ad budgets on traditional forms of media, like magazines, billboards, and television advertising. But over time, these brands have become frustrated by their time and targeting limits. As a result, more and more luxury brands prefer online video ads.

MDG Advertising

MDG Advertising

Luxury Marketing

Understand Today’s Wealth of U.S. Luxury Buyers -- Luxury buyers are in a class all their own. But in today’s U.S. retail market, luxury shoppers are hard to define. Some may be dripping in diamonds and chauffeured around in fancy cars, but that’s the exception and not the norm. Fancy Cars, Social Media Tips, Cool Photos, How To Look Better, Diamonds, Retail

Social Media Tips

How To Look Better

Understand Today’s Wealth of U.S. Luxury Buyers -- Luxury buyers are in a class all their own. But in today’s U.S. retail market, luxury shoppers are hard to define. Some may be dripping in diamonds and chauffeured around in fancy cars, but that’s the exception and not the norm.

MDG Advertising

MDG Advertising

Luxury Marketing

Lincoln is Revving Up Interest in New MKC Model with Virtual Test Drives -- As automakers race to dominate the road, Lincoln is rolling out its new MKC model with a streetwise campaign that lets drivers experience the vehicle virtually. Lincoln has taken a digital direction by designing Dream Ride, which allows consumers to test, try, and take in all of the features and fun of the model through a virtual test drive with celebrity chauffeur, Sam Page... #DigitalMarketing Sam Page, Driving Test, Lincoln, Vehicle, Campaign, Celebrity, Model

Lincoln is Revving Up Interest in New MKC Model with Virtual Test Drives -- As automakers race to dominate the road, Lincoln is rolling out its new MKC model with a streetwise campaign that lets drivers experience the vehicle virtually. Lincoln has taken a digital direction by designing Dream Ride, which allows consumers to test, try, and take in all of the features and fun of the model through a virtual test drive with celebrity chauffeur, Sam Page... #DigitalMarketing

MDG Advertising

MDG Advertising

Luxury Marketing

New #Cadillac TV Ads are Influenced by Affluence -- Cadillac is cashing on the world of wealth by making money the object of its latest TV advertising. The newest spot highlights the history of how the rich have flaunted their fortunes, leading up to the luxury of Cadillac cars as being the picture of prosperity. While toasting and boasting a luxurious lifestyle may seem like a surprising approach, Cadillac’s intention for the ad is to express the lavish and lofty experience of... #Advertising Direct Marketing, Tv Ads, Luxury Lifestyle, Cadillac, Highlights

Direct Marketing

Luxury Lifestyle

New #Cadillac TV Ads are Influenced by Affluence -- Cadillac is cashing on the world of wealth by making money the object of its latest TV advertising. The newest spot highlights the history of how the rich have flaunted their fortunes, leading up to the luxury of Cadillac cars as being the picture of prosperity. While toasting and boasting a luxurious lifestyle may seem like a surprising approach, Cadillac’s intention for the ad is to express the lavish and lofty experience of... #Advertising

MDG Advertising

MDG Advertising

Luxury Marketing

#Marriott Evolves to Accommodate Younger Guests -- While we all want to stay young, Marriott wants the young to stay with them. That’s the sentiment behind Marriott International’s strategy to attract a younger crowd to its many hotels. And there’s no room for error since Marriott expects that globally minded Millennials will occupy one-third of all business-room nights in the U.S. by 2020. As a result, Marriott is striving to revamp its image in order to capture... #Hotel #Marketing Stay Young, Print Ads, Attraction, Crowd, Third, Cruise

#Marriott Evolves to Accommodate Younger Guests -- While we all want to stay young, Marriott wants the young to stay with them. That’s the sentiment behind Marriott International’s strategy to attract a younger crowd to its many hotels. And there’s no room for error since Marriott expects that globally minded Millennials will occupy one-third of all business-room nights in the U.S. by 2020. As a result, Marriott is striving to revamp its image in order to capture... #Hotel #Marketing

MDG Advertising

MDG Advertising

Luxury Marketing

MDG Advertising Extends a Warm Welcome in New Winter Campaign for The Breakers Palm Beach -- While any Florida resort can provide a warm reprieve from winter weather, only The Breakers Palm Beach brings that warmth to the welcome, for a truly one-of-a-kind resort experience. MDG was able to convey this signature sentiment in the new winter advertising campaign for the world-class resort. The campaign is designed to resonate with the target audience of affluent couples... #Advertising Florida Resorts, Target Audience, Advertising Campaign, Welcome

Florida Resorts

Target Audience

Advertising Campaign

MDG Advertising Extends a Warm Welcome in New Winter Campaign for The Breakers Palm Beach -- While any Florida resort can provide a warm reprieve from winter weather, only The Breakers Palm Beach brings that warmth to the welcome, for a truly one-of-a-kind resort experience. MDG was able to convey this signature sentiment in the new winter advertising campaign for the world-class resort. The campaign is designed to resonate with the target audience of affluent couples... #Advertising

MDG Advertising

MDG Advertising

Luxury Marketing

Hilton Worldwide

Hilton to Welcome a Boutique Hotel Brand in 2014 -- Hilton Worldwide Holdings Inc. is looking to make room for a boutique hotel brand within its global portfolio of properties. The company currently has a suite of 10 distinctive brands, ranging from luxury resorts to limited-service properties, but has yet to explore the stylish segment of boutique hotel branding. The Wall Street Journal offered some insight on Hilton’s... #Hilton #HotelMarketing #Branding

MDG Advertising

MDG Advertising

Luxury Marketing

Consumers Can Now Use #Twitter to Book Rooms at Loews Hotels -- Consumers can now use Twitter to book rooms at most Loews Hotels, according to a recent announcement by the company. To make a reservation users simply need to include the hashtag #BookLoews in a tweet to... #SocialMedia #HotelMarketing Announcement, Hotels, Rooms, Social Media, Twitter

Consumers Can Now Use #Twitter to Book Rooms at Loews Hotels -- Consumers can now use Twitter to book rooms at most Loews Hotels, according to a recent announcement by the company. To make a reservation users simply need to include the hashtag #BookLoews in a tweet to... #SocialMedia #HotelMarketing

MDG Advertising

MDG Advertising

Luxury Marketing

Hotels Dish Up Fast Food to Cater to Casual Crowds -- More and more hotel restaurants have switched from serving swanky, sit-down meals to casual, comfort food in an effort to appeal to the tastes of today’s guests. Traditionally known for their fancy fine dining, hotels have been embracing convenience food favorites and serving them with an upscale spin. From gourmet burgers and cheesy fries to kimchi shrimp nachos and spiked shakes, hotel restaurant menus have recently... #Hotel #Marketing Restaurant Marketing, Menu Restaurant, Shrimp Nachos, Gourmet Burgers, Convenience Food, Kimchi, Fine Dining, Spin

Restaurant Marketing

Menu Restaurant

Gourmet Burgers

Convenience Food

Hotels Dish Up Fast Food to Cater to Casual Crowds -- More and more hotel restaurants have switched from serving swanky, sit-down meals to casual, comfort food in an effort to appeal to the tastes of today’s guests. Traditionally known for their fancy fine dining, hotels have been embracing convenience food favorites and serving them with an upscale spin. From gourmet burgers and cheesy fries to kimchi shrimp nachos and spiked shakes, hotel restaurant menus have recently... #Hotel #Marketing

MDG Creates a “Timely” and Touching Summer Ad Campaign for The Breakers Palm Beach -- Time is literally the essence of the new advertising campaign that MDG developed for The Breakers Palm Beach. Through the creative use of the phrase “it’s about time,” our summer ad campaign positions the resort as the ultimate place for families and couples to both spend their time and make the most of their time together. The campaign and the media are targeted to... #Advertising #Campaign Travel Ads, Time Travel, Hotel Ads, Families

MDG Creates a “Timely” and Touching Summer Ad Campaign for The Breakers Palm Beach -- Time is literally the essence of the new advertising campaign that MDG developed for The Breakers Palm Beach. Through the creative use of the phrase “it’s about time,” our summer ad campaign positions the resort as the ultimate place for families and couples to both spend their time and make the most of their time together. The campaign and the media are targeted to... #Advertising #Campaign

Homeland Series

Favorite Tv Shows

Marketing Strategies

Five Luxury Marketing Strategies Brands Can Learn from Showtime’s ‘Homeland’ - Showtime’s Emmy-winning ‘Homeland’ tells the tale of how U.S. intelligence experts protect and promote national interests in our increasingly volatile world. While a military series may appear unrelated to luxury marketing, they actually share striking similarities. Both focus on defending the image and defining the identity of a leading brand, whether it’s a luxury line or a powerful nation. #Luxury #Marketing

Luxury Brands Double Up with Town & Country Print Advertising - Print advertising remains one of the most effective channels for luxury marketing, as evidenced by the recent dual ad placements for numerous upscale brands in the October and fall/winter wedding issues of Town & Country magazine. These high-end advertisers include Cartier, Oscar de la Renta, and Harry Winston, among others. #Luxury #Marketing Advertising Firms, Print Advertising, Town And Country Magazine, Double Up, Harry Winston, Cartier, Fall Winter

Advertising Firms

Print Advertising

Town And Country Magazine

Luxury Brands Double Up with Town & Country Print Advertising - Print advertising remains one of the most effective channels for luxury marketing, as evidenced by the recent dual ad placements for numerous upscale brands in the October and fall/winter wedding issues of Town & Country magazine. These high-end advertisers include Cartier, Oscar de la Renta, and Harry Winston, among others. #Luxury #Marketing

Luxury Marketers Catch Up on Digital Marketing Formats - Luxury brands have finally caught up with digital marketing tactics despite their initial worry that online ads would diminish their air of exclusivity. Yet given the prevalence of upscale shoppers making their purchases online, luxury marketers are realizing that the Web is where they want to be in order to reach these coveted consumers who spend so much of their lives online. #Luxury #Marketing Marketing Tactics, Digital Marketing Strategy, Social Media Marketing, Fashion Marketing, Distribution Strategy, Integrated Marketing Communications, Consumer Behaviour

Marketing Tactics

Digital Marketing Strategy

Social Media Marketing

Fashion Marketing

Distribution Strategy

Integrated Marketing Communications

Consumer Behaviour

Luxury Marketers Catch Up on Digital Marketing Formats - Luxury brands have finally caught up with digital marketing tactics despite their initial worry that online ads would diminish their air of exclusivity. Yet given the prevalence of upscale shoppers making their purchases online, luxury marketers are realizing that the Web is where they want to be in order to reach these coveted consumers who spend so much of their lives online. #Luxury #Marketing

Secrets of the Luxury Winners | Luxury Travel Marketing - Luxury travel brands such as Ritz-Carlton and Air Canada are repeatedly recognized for their exceptional customer service, which has become a hallmark of all successful upscale brands today. Affluent travelers have come to expect customer service that goes above and beyond and they are willing to pay a premium for the experience. #Luxury #Travel #Marketing Customer Service Strategy, Online Marketing Strategies, Goods And Services, Property Management, Business Tips, The Secret, Culture

Customer Service Strategy

Online Marketing Strategies

Goods And Services

Property Management

Secrets of the Luxury Winners | Luxury Travel Marketing - Luxury travel brands such as Ritz-Carlton and Air Canada are repeatedly recognized for their exceptional customer service, which has become a hallmark of all successful upscale brands today. Affluent travelers have come to expect customer service that goes above and beyond and they are willing to pay a premium for the experience. #Luxury #Travel #Marketing

Jaguar Targets New Yorkers with Gargantuan Weekend Event – Luxury Marketing - In an effort to show New Yorkers the ‘cooler’ side of their luxury automobiles, Jaguar USA recently showcased their cars in a winter-themed weekend pop-up event that was literally, quite cool. Held at New York’s The High Line public park, the three-day Jaguar Chill event invited the public to enjoy a winter wonderland while previewing its latest lineup of luxury models. #Luxury #Marketing #NYC Jaguar Usa, Weekend Events, Winter Theme, Latest Technology, Lineup, Winter Wonderland, Effort

Latest Technology

Winter Wonderland

Jaguar Targets New Yorkers with Gargantuan Weekend Event – Luxury Marketing - In an effort to show New Yorkers the ‘cooler’ side of their luxury automobiles, Jaguar USA recently showcased their cars in a winter-themed weekend pop-up event that was literally, quite cool. Held at New York’s The High Line public park, the three-day Jaguar Chill event invited the public to enjoy a winter wonderland while previewing its latest lineup of luxury models. #Luxury #Marketing #NYC

The Affluent Male is an Online Shopper - With the popularity of online shopping, marketers need to realize the increasing importance of the affluent male. A new study by iProspect revealed the significance of this often overlooked demographic whose 19 million members are regularly online and shopping, spending, and researching with greater gusto than ever imagined. MediaPost.com reported on the results of this shopping survey to show how the power of the affluent male is leading luxury brands.. Ecommerce, Blogging, Online Shopping, Study, Studio, Net Shopping, Studying

Online Shopping

The Affluent Male is an Online Shopper - With the popularity of online shopping, marketers need to realize the increasing importance of the affluent male. A new study by iProspect revealed the significance of this often overlooked demographic whose 19 million members are regularly online and shopping, spending, and researching with greater gusto than ever imagined. MediaPost.com reported on the results of this shopping survey to show how the power of the affluent male is leading luxury brands..

Louis Vuitton Presents

Louis Vuitton Online

Vintage Pop Art

Classic Board Games

Checkerboard Pattern

Brand Promotion

Louis Vuitton Promotes Brand Legacy via Animated Video [Video] - Louis Vuitton has created a 60-second animated video called “All Aboard Games” to promote its classic board game case wrapped in the fashion house’s signature Damier checkerboard pattern. Chronicling how games have been an important part of human history, the video was debuted in the brand’s online magazine called “New, Now” and to its social media followers on Facebook, Twitter, and YouTube. #Luxury #Marketing