awakeningfromthedream: “ there are 9 basic principles that underlie japanese art they are called aesthetics, or concepts that answer the question: what is art? the 9 aesthetics are: wabi-sabi (imperfect), miyabi (elegance, ) shibui (subtle,) Iki.
I'm only responsible for what I say, not for what you understand. Although as an author I am responsible for making readers understand--a reader who doesn't understand is an unhappy reader. (And there is some value to leaving some questions unanswered.
this logo is extremely minimalist but gets the point across very well. The I in time is transformed into the shape of an analog clock. because the logo is a simple black of white, it gives the onlooker a very simple futuristic feel.
The creator of these logos has used a unique approach to typography. By playing with and arranging letters, very creative logos were formed. These simple, yet interesting logos are an example of the power that typography can have in design.