Strategy under uncertainty | McKinsey & Company | Business: Economics, Marketing, Strategy
The traditional approach to strategy requires precise predictions and thus often leads executives to underestimate uncertainty. This can be downright dangerous. A four-level framework can help. A McKinsey Quarterly article.
Mapping the Customer Journey: Aligning Brand, Management and Ops Around the Customer | Business: Economics, Marketing, Strategy
Customer journey maps expose discrete functional silos and objectives within companies. However, this isn't aligned with the customer's experience.
A Simple Business Strategy Template | Business: Economics, Marketing, Strategy
To help your business reach a high point, don't forget to build upon the basics. Here's a simple template for developing your business strategy. Via Ecaterina-Adelina Cocora
How to Develop Your Business Strategy - Bplans Blog | Business: Economics, Marketing, Strategy
Business strategy doesn't have to be complex. Here's your guide to easily create a solid strategy that will help grow your business. Via Tommi Tarkkonen
How digital is changing strategy | Business: Economics, Marketing, Strategy
Digitization is challenging, undermining, and disrupting how businesses operate. Yet while most companies understand the significance of the pace and scale of these changes, few leaders have determined exactly how their organization’s strategy needs to change in response. In this interview McKinsey Digital strategy leader Jay Scanlan discusses what’s changing, the choices companies face, and how boards and CEOs should react.
The Complete Guide to Customer Retention (Innovative Ideas That Work) | Business: Economics, Marketing, Strategy
Every customer that you retain pours profit to your bottom line. The ideas that follow, have helped us improve customer retention by 25% over the last couple of years!
How To Prototype Radically Different Business Models | Business: Economics, Marketing, Strategy
All businesses must learn to reinvent themselves, because their business model will eventually expire regardless of the industry in which they play. We use a prototyping technique called 'Constrained Prototyping' to help people break through creative blocks and imagine radically new futures for their business.
Should We Do It? Vs. Can We Do It? | Business: Economics, Marketing, Strategy
I’ve noticed that companies often gravitate toward focusing on hard technology and product challenges (the “can we do it?” aspect) at the expense of deeply and truly understanding the potential market risk or opportunity (the “should we do it?” aspect) first. In this post I’ll explain why corporate R&D and entrepreneurs need to focus a lot more on the “should we do it?” in addition to the “can we do it?”.