The traditional approach to strategy requires precise predictions and thus often leads executives to underestimate uncertainty. A McKinsey Quarterly article.
Customer journey maps expose discrete functional silos and objectives within companies. However, this isn't aligned with the customer's experience.
Lecture for post-graduate students Trendwatching, HoGent
The Basic Principles of Strategy Haven’t Changed in 30 Years
To help your business reach a high point, don't forget to build upon the basics. Here's a simple template for developing your business strategy.
The Dyslexic Advantage Mission I: Positive Identity
Semana 52 - Adapting to digital consumer decision journeys in banking
Social entrepreneurs show that big results can come from small initiatives.
Innovative Ideas, Economics, The Secret, Chicago, Social Media
Economics, The Secret, Chicago