Smart Pricing Strategies for Generating Higher Conversions (Part 1 of 2) | Business: Economics, Marketing, Strategy
Pricing - Technology has changed consumer behavior, in turn forcing marketers to consider newer takes on traditional pricing models. You now have to dig deeper into buyers' thought process to understand what ...
Using big data to make better pricing decisions | McKinsey & Company | Business: Economics, Marketing, Strategy
Harnessing the flood of data available from customer interactions allows companies to price appropriately—and reap the rewards. A McKinsey & Company article.
Smart Pricing Strategies for Generating Higher Conversions (Part 2 of 2) | Business: Economics, Marketing, Strategy
Pricing - Pricing is more than cost plus margin or lowering your prices just a tad below competitors'. Think like a buyer to zero in on profitable pricing strategies tailor-made for you, ...
Pricing Power: A Brand’s Most Valuable but Under-Valued Asset | Business: Economics, Marketing, Strategy
Having spent some time observing the rise and fall of brands across many different categories and countries, I have come to the conclusion that brands fail not because they lose market share, but because they lose pricing power. Through the company’s own inaction or competitive action, the brand fails to command any price premium—and once lost, that premium is very difficult to recover. So why do so many companies ignore their brands’ pricing power?
Pricing fashion with science | Business: Economics, Marketing, Strategy
Pricing is one of the most challenging areas for fashion apparel retailers due to high SKU complexity, limited item comparability, and frequent flow of new collections. Historically, pricing has been