Early adopters of customer relationship management systems were often disappointed by high costs and elusive benefits. Now some companies are reaping strong returns on their CRM investments.

CRM Done Right

Early adopters of customer relationship management systems were often disappointed by high costs and elusive benefits. Now some companies are reaping strong returns on their CRM investments.

Characteristics of Services | 5.1 CRM in Services | MK210x Courseware | edX

Characteristics of Services

CRM Framework- Switching | 2.5 CRM Framework | MK210x Courseware | edX

CRM Framework- Switching | 2.5 CRM Framework | MK210x Courseware | edX

CRM Framework- Satisfaction | 2.5 CRM Framework | MK210x Courseware | edX

CRM Framework- Satisfaction | 2.5 CRM Framework | MK210x Courseware | edX

CRM Framework-Trust | 2.5 CRM Framework | MK210x Courseware | edX

CRM Framework-Trust | 2.5 CRM Framework | MK210x Courseware | edX

CRM Framework- Commitment | 2.5 CRM Framework | MK210x Courseware | edX

CRM Framework- Commitment | 2.5 CRM Framework | MK210x Courseware | edX

CRM Framework- Loyalty | 2.5 CRM Framework | MK210x Courseware | edX

CRM Framework- Loyalty | 2.5 CRM Framework | MK210x Courseware | edX

CRM Framework- Switching | 2.5 CRM Framework | MK210x Courseware | edX

CRM Framework- Switching | 2.5 CRM Framework | MK210x Courseware | edX

Strategies to reduce customer defections | 2.4 Customer Defections | MK210x Courseware | edX

Strategies to reduce customer defections

Types of Defectors | 2.4 Customer Defections | MK210x Courseware | edX

Types of Defectors

Structural bonds | 2.3 Customer Bonds | MK210x Courseware | edX

Structural bonds | 2.3 Customer Bonds | MK210x Courseware | edX

Interact and Customize | 2.1 IDIC Framework | MK210x Courseware | edX

Interact and Customize

Benefits of CRM | 1.3 Benefits of Customer Relationships | MK210x Courseware | edX

Benefits of CRM | 1.3 Benefits of Customer Relationships | MK210x Courseware | edX

Misalignment Between Revenue and Profits | 1.2 Criticality of Customer Relationships | MK210x Courseware | edX

Misalignment Between Revenue and Profits

Market Maturity | 1.2 Criticality of Customer Relationships | MK210x Courseware | edX

Market Maturity | 1.2 Criticality of Customer Relationships | MK210x Courseware | edX

five-forces-ppt-model-ppt-smartart.jpg (480×365)

five-forces-ppt-model-ppt-smartart.jpg (480×365)

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