17 Pins 8y
Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding by Joesph Hancock. $19.98. Publication: June 22, 2009. Publisher: Fairchild Pubns (June 22, 2009). Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. Show more Show less
Hooked: How Leaders Connect, Engage and Inspire with Storytelling - Gabrielle Dolan, Yamini Naidu
Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In 'Hooked', communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection.
Book review of Live to Tell Your Story
"Live to Tell Your Story: Stories and Decisions on the Road to Success" by author/businessman Dave LaRue is only fifty-nine pages long and easy to read, puruse and absorb. The author owns many successful, thriving companies and coaches business entrepreneurs in how to achieve success. Dave LaRue knows that storytelling is perhaps our oldest tradition, and as he puts it in his introduction, "one of the human realities of telling stories is that the listener, as they listen,
Writing 21st Century Fiction: High Impact Techniques for Exceptional Storytelling|Paperback
Writing 21st Century Fiction: High Impact Techniques for Exceptional Storytelling in Modern Fiction. I am going to get this as soon as it comes out! I know it will be great. All of his other books are filled with my highlighter and underlined because they have so much useful info.
In this delightful and original book, Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life’s complex social problems—just as flight simulators prepare pilots for difficult situations. Storytelling has evolved, like other behaviors, to ensure our survival.