Art direction, graphic design for ABORD on Behance by Fatma Zahra'a Sfax صفاقس, Tunisia curated by Packaging Diva PD. Love this nautical design, branding and packaging. - Learn how I made it to in one months with e-comm
The font they chose for "CAMP" makes them look like totem pole lettering, which the viewer would associate with summer camp experiences. The font is also simple, but effective in getting the camp thought across.