This anti pepsi ad is a great example of semantic memory. You automatically know that this is the pepsi logo because of brand awareness. This shows that soft drinks such as this can make you fat so you must be careful what you put into your body.
Coke ads like these are playing into the Christmas Culture. Santa claus was originally shown as a large man with rosey cheeks by the Coca Cola company and they have kept the tradition since then as the the idea was accepted into pop culture.