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Hemp. ECONYL. Modal. Tencel. Piñatex. The sustainable fashion market and social media are oversaturated with eco-friendly fabrics and alternatives to traditional materials like animal leather and virgin polyester. Are they all they’re made out to be? A big name amongst this long list is viscose. But is it just a big fat greenwashing gimmick? We’re going to discuss viscose’s rise to fame, and the not-so-clean backstory behind it.
