six bottles of pink liquid with black and white designs on the top, lined up in a row
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How Extraordinary Wolffer Estate Pink Gin got its Extraordinary Packaging

The botanical designs on Wolffer Estate Gin are simply mesmerizing, aren’t they? Since IWANT had designed some of Wolffer’s other products, they naturally turned to the agency for something fresh, fun, and botanical-inspired. We spoke with IWANT to learn a little bit more about clarifying the direction for their design, keeping things low budget, and much more.
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