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Profit and Loss Statements for Independent Publishers
by Gamal Hennessy When I hear self-published authors talk about the success of their book in the marketplace, the discussion often begins and ends with the number of copies they’ve sold. A few of them might boil things down to an actual dollar amount a book makes each month, but these board measurements don't capture the whole story. A book that makes $1,000 but costs $3,000 to launch isn't as financially successful as a book that makes $1,000 but cost $700 to launch. At the same time, a…
