A JAPANESE CORPORATION: You have two cows. You redesign them so they are one-tenth the size of an ordinary cow and produce twenty times the milk. You then create a clever cow cartoon image called a Cowkimona and market it worldwide.
It seems like packaging design should be fairly simple, but there seem to be quite a few people in the business who don't seem to get the basics. This list of packaging and labeling fails illustrates the importance of the phrase “measure twice, cut once.