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How can your business leverage the power of colour psychology in branding? In our Captivating Colour series, we explore the Spring brand personality.
Scrubs Soaps | Brand Identity & Packaging | Serious Studio
Scrubs soaps are especially made for athletes, modern-day heroes, and those who are just trying their best day in and out. Branding by Serious Studio.
A quality, high-lather everyday body and face soap by Japanese brand THE, who is on a mission to create products that will become new archetypes. Manufactured using the “WAKUNERI” method, in which the soap paste is cauldron-cooked for 100 hours, then poured into a mold where it is cooled, dried, and aged for 20 days. …
Bretton Woods (Student Project)
Designer: Meredith Niles Project Type: Student Project Location: Chicago, IL, USA I wanted to elevate the Bretton Woods branding with a graphic and bold logo based off abstracted mountains, a pine tree, and deer antlers. Based off the shapes in the logo, I made secondary graphics to be reminiscent of cozy winter sweaters. Punches of photography and wood textures help make the BW Hotel a warm, friendly environment.
The Chatsfield Hotel
Agency: BTL Brands Location: London & Barcelona The Chatsfield is a fictional luxury hotel chain, and the setting for a new cross-platform romance series by publisher Harlequin / Mills & Boon. We were given the enviable task of designing the identity for the hotel, building the website, and creating a series of luxury promotional products to be sent to journalists and fans on launch day. We wanted the hotel to have a modern look & feel, but inspired heavily by art deco and top luxury brands…