The Caregiver // Brand Archetypes // The Caregiver is also called the Saint, Parent, Helper, Altruist, Supporter, or Guardian. Caregiver brands strive for structure & stability by promoting comfort & service. They are usually known for their compassion, generosity, and selflessness, so their customers always feel protected and cared for by the brand. // Find your Brand Archetype now at gofilament.com/archetype
