Ιασωνας Στεθαμιδης

Ιασωνας Στεθαμιδης

Ιασωνας Στεθαμιδης
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Millennial Marketing: Millennials are the most targeted audience with estimated $200 billion purchasing power in 2017. Naturally, it is the main reason why most of entrepreneurs strive to understand the psychology of these big spenders. Big companies generously fund Gen Y studies to be the first who get competitive data.

Millennials think differently than members of previous generation, and rightly so. Discover the unique events that continue to shape millennial psychology.