Farm concession trial at Tesco Goodge St. A sign that localisation is taking over from rigid format templates?!

Farm concession trial at Tesco Goodge St. A sign that localisation is taking over from rigid format templates?!

Tesco's new My Fit Lifestyle range

Tesco's new My Fit Lifestyle range

Header signage with ethical message in Sainsbury's (2012)

Header signage with ethical message in Sainsbury's (2012)

Tesco sourcing communication (from The Grocer_7/7/12)

Tesco sourcing communication (from The Grocer_7/7/12)

Tesco - Community / Charity involvement (2012)

Tesco - Community / Charity involvement (2012)

M - ethical communication in-store (2012)

M - ethical communication in-store (2012)

Sainsbury's - Ethical POS alongside value message (2012)

Sainsbury's - Ethical POS alongside value message (2012)

Sainsbury's in-store signage -  communication around re-cycling (2012)

Sainsbury's in-store signage - communication around re-cycling (2012)

Re-cycled / FSC tissues (2012)

Re-cycled / FSC tissues (2012)

Sainsbury's natural ingredients on pack communication (2012)

Sainsbury's natural ingredients on pack communication (2012)

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