Red is an emotionally intense and diverse in human psychology. It is representative of both blood and fire, and has been used to symbolise danger, and had been used in warning and traffic signs, as well as represent emotions such as hatred, anger, power and lust. Additionally, red is known to stimulate ones appetite, and has been used in numerous fast-foot chains and food brands, as well as in communist symbolism, which is appropriate as communism is known to make people hungry.