Holidays in Greece: a history in tourism posters In 1980 there is evidence budget travel is flourishing, with the publication of Europe: a Manual for Hitch-hikers. It says: ‘Greece is one of the most beautiful countries on earth to get stranded for a few hours.’ Greece joins the EU in 1981, and the latest James Bond film, For Your Eyes Only, features the monasteries of Meteora.
Holidays in Greece: a history in tourism posters In 1990 visitor numbers hit nine million for the first time, with some tourists inspired by the movie Shirley Valentine, released the previous year. Cephalonia features in Louis de Bernières’ 1994 novel Captain Corelli’s Mandolin, about the Italian and German occupation of Greece in the second world war.
By foreign tourist numbers to Greece have reached – a five-fold increase in five years. The average stay of the visitors is one week; and in 1956 My Family and Other Animals by Gerald Durrell reveals Corfu to a generation of readers.