It's cool how the designer used the typography and what the word says to design it. They made the word "toasted" look like toasted bread. Also the surroundings of the typography all fits in to the meaning which is really cool.
Lighting signage for a hotel. This gave me another idea. If you placed 2 black lights in the positions of the normal lighting on this signage you could have the logo or type in UV o the wall enabling the black lights to highlight this.