This split image and type is design well because of the greyscale coloring. Target audience Design- overall the font selection was perfect because it is still readable. I like the white space on the right gives the illustration depth.
Tessa's Comment: I like the neon light feel to this. I don't know if I would have chosen to have the one O contain the other O, though. Makes it look like an olive and not a moon. But I like the neon light feel.