I am a total sucker for a great bottle label. I make purchase decisions based on labels all the time. This is La Cale Wine designed by Melanie Laviolette, I am especially suckered into this design for (Jam Bottle Design)
(Motif wine packaging) This design for the logo is just a simple zig-zag pattern. However, the use of the circle and the way it cuts off the pattern at a certain point shows the viewer the 'M' in the pattern. This alignment is essential to the logo.