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Cognitive Dissonance | "Sometimes people hold a core belief that is very strong. When they are presented with evidence that works against that belief, the new evidence cannot be accepted. It would create a feeling that is extremely uncomfortable, called cognitive dissonance. And because it is so important to protect the core belief, they will rationalize, ignore and even deny anything that doesn't fit in with the core belief." --Frantz Fanon
Cognitive Dissonance In Psychology: Definition and Examples
Festinger's Cognitive Dissonance Theory | The concept of balance theory suggests that people strive for consistency/balance in terms of their belief systems. Dissonance is known as the state of incompatibility. In 1957, Leon Festinger suggested that individuals are motivated to reduce tension and discomfort, thus putting an end to the dissonance. People don't like inconsistency in their thoughts; dissonance often reduced using denial. #nceprep
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