Ikea’s latest Guerrilla marketing campaign is in France where they have constructed a 30 foot high rock climbing wall in front of the Clermont Ferrand Cathedral.the wall designed with typical rock climbing hand holds, but the rest are designed to appear like Ikea furniture (a variety of chairs, dressers and other household items). Furthermore the entire climbing wall is designed to look like one floor of a house.
These bi-fold panels may look old-school and common, but they have helped in making the information displayed to be easily read by the viewers. It brings convenience and privacy as they can also act as a partition which also helps in dividing the spaces. The colours of blue and red/orange are used which may complement the ambiance of a police station.